Corellium

Device creation is the most critical flow in the platform. It's how every user starts their work. But the existing experience required a minimum of 6 steps, and no changes were saved between steps. Going back to change something as simple as which project a device belonged to would revert all your selections, adding up to 6 more steps. That's 12 steps worst case for a flow every single user hits.

The problems were clear from design heuristics alone: unclear decision points, redundant inputs, and a structure that punished users for changing their mind or making the wrong selection. I mapped the existing flow to make the friction tangible for the product team and PMs.

This is a core feature that affects every user on the platform. The whole point of Corellium is to create virtual devices to test on. If this flow is painful, the entire product feels painful, every time you create a new device.

I advocated for this redesign for over a year, waiting for the right window. The opportunity came when a PM's roadmap had capacity and I could demonstrate how the fix would solve pain points for his user segment. I presented first to him and the head of front-end engineering to get buy-in, then shared it with the wider product team. Timing and alignment mattered as much as the solution.

The goal was to reduce cognitive load and eliminate unnecessary steps without sacrificing flexibility. I redesigned the flow to 3 steps. One click gives you the latest iOS, Android, or IoT device with smart defaults. Power users can still customize everything, but the common path is now fast.

Making changes no longer punished users with extra steps. The new flow let users adjust device type, OS version, project, and even advanced options without starting over.

The redesigned flow shipped. What previously took a minimum of 6 steps (and up to 12 if you needed to go back) now takes 3. Device creation takes half the time or less compared to the previous setup. The product team finally had something flexible that simplified the experience for end users while enabling future feature requests without rearchitecting.

I designed the system to be modular. It handles complex IoT devices with unique configuration requirements just as easily as straightforward iOS or Android setups. Future device types can be added without rearchitecting the experience, whether for niche use cases or entirely new industries and revenue lines.

In B2B enterprise, customer requests translate directly to revenue, which means platform-wide UX improvements often lose the prioritization battle. This took over a year to land. Find the intersection between what users need and what a PM can justify on their roadmap to get foundational work shipped.

Beyond this project, I partnered with the head of front-end engineering to lead the WCAG accessibility initiative that unblocked enterprise sales. He handled engineering, I handled design, and together we aligned the entire design system. I also standardized the product design process across 3 PMs, 2 POs, and their respective teams. The previous setup relied on one large file that was constantly out of sync. I created a system that fit into their existing workflows while ensuring design specs were always current for specific tickets and bodies of work.