Immertec logo

Immertec

VR medical training for live surgical procedures

2018 - 2023Series AMedtech

Overview

In 2018, I joined Immertec as the founding designer and second hire, leading design across VR, web, and mobile for over five years. During that time, we grew to 50+ team members, secured a $12M Series A, and worked with top medtech companies to train surgical teams using real-time VR simulations. real-time VR simulations.

  • Increased SUS score by 15 points from 68 to 83 through a full redesign
  • Maintained NPS of 80+, improving retention and satisfaction
  • Reduced average customer sales cycles by 50%
  • Created pitch decks and investor materials that helped secure $12M Series A
  • Hired and mentored 2 junior designers during product expansion
  • Published 3 papers on accessibility and VR in HFES and SSH journals
  • Contributed to 4 company awards, including Startup of the Year (2019)
Immertec platform showing a live surgical procedure with multiple participants, medical imaging views, and interactive controls

Virtual Reality Viewer

At the core of our platform was the Virtual Reality Viewer, immersing healthcare professionals as if they were in the operating room. These were not simulations. When users donned a VR headset, they'd view live medical procedures and engage with peers in real-time from across the world.

Navigating the landscape of VR design was daunting at times, as established norms and testing challenges were present. Despite this, we designed a template that allowed us to rapidly iterate in Sketch or Figma and bring those designs into VR with nearly perfect placement and scaling.

Immertec VR interface showing participant list, medical imaging with annotations, and surgical procedure views

Admin Dashboard

I worked closely with the co-founders and internal and external users while building interfaces for mobile, web, and VR platforms.

One initial challenge was streamlining event creation and management. While some issues, like user metrics and basic event management capabilities, were obvious, others were more ambiguous, such as merging multiple user workflows or making certain features accessible to non-technical users.

Based on our research, we decided to segment functionalities based on user roles in one unified dashboard. The admin dashboard freed up resources and empowered internal and external users to manage events, headsets, organizations, and more.

Immertec admin dashboard showing analytics overview, attendance trends, and user management interface
Immertec event metrics and calendar interface showing event statistics, scheduling, and management tools
Immertec headset request management interface showing request status, shipping details, and tracking information
Immertec event list interface showing detailed event information, filtering options, and approval status for medical training sessions
Immertec media library interface showing searchable grid of surgical procedure images with upload functionality

Interactive Web Viewer

I noticed recurring issues while collaborating with customer success where users struggled to access events. Initially, it appeared to be an authentication user flow issue. I eventually discovered the core problem: joining events in a headset requires more steps than many of our users had the time to complete.

To make joining an event seamless, I introduced a web-based interface, allowing live event access on any device with a browser. It was a technical feat, as our incredible engineering team managed to take live video initially meant for VR and display it perfectly on a 2D screen. This shift minimized the hassles of headset distribution and simplified event access while allowing for flexibility between VR and web-based experiences.

New event? Just send the user a link.

Immertec web viewer interface showing live surgical procedure with participant list, medical imaging overlays, and interactive controls for collaboration

Insights

Working with new technology is not easy, but it presents challenges that keep you interested in ways other products may not. Combine that with the healthcare focus, and I felt I had an inherent reason for solving the problems we were working on.

While I learned a lot about startups in the early days of the company, I think my biggest lesson was one that can apply to nearly any role at any company: you may have the correct answer or idea, but how you present it and when you present it matters almost as much as whether it's right or wrong.

Immertec sign-in interface showing streamlined authentication options including email, Google, and Apple ID sign-in methods

Let's go to market

Ready to take your product from 0 → 1 or looking to expand your team?

Contact Me