About

I'm a staff product designer and founder with 8 years of experience shipping B2B products at early-stage startups in healthcare, cybersecurity, and finance.

As founding product designer at Immertec, I led a platform redesign that increased SUS from 68 to 83, hired and managed 2 product designers, and helped secure $12M in Series A funding. At Corellium, I owned end-to-end product design, shipped CI/CD-integrated threat analysis tools, and achieved an 81 SUS score that contributed to a $200M acquisition by Cellebrite.

I founded Paidly in 2020, a Stripe-integrated invoicing app used by over 2,000 SMEs. In 2023 I started Magier, an AI startup that was acquired the same year and accepted into Techstars' 2024 cohort. In late 2025, I launched Crenel, a tool for automatic crossposting across social platforms, and was selected for Coinbase's accelerator (50 of 900+ applicants).

I've also published research on accessibility and virtual environments in publications by the Human Factors and Ergonomics Society (HFES) and the Society for Simulation in Healthcare (SSH).

  • Crenel logo
    Founder
    CrenelCoinbase Accelerator
    2025
  • Magier logo
    Founder
    MagierAcquired
    2023
  • Biobox logo
    Cofounder
    BioboxETHGlobal Winner
    2021
  • Paidly logo
    Founder
    2020
©2026 Brendan Ciccone